Semiótica das Artes Visuais
Briefing 1
Nome do Projecto: Self-made men
O Conceito: The concept of the self-made man is deeply rooted in the American Dream. It is as old as the United States. Benjamin Franklin, one of the Founding Fathers of the United States, is also sometimes said to have co-founded that very concept. In his Autobiography, he describes his way from a poor, unknown son of a candle-maker to a very successful business man and highly acknowledged member of the American society. Franklin creates the archetype of someone coming from low origins, who, against all odds, breaks out of his inherited social position, climbs up the social ladder and creates a new identity for himself. Key factors in this rise from rags to riches are hard work and a solid moral foundation.
Materiais secundários: quaisquer
Restrições: não há
Tendências do mercado actual ao nível da ganga: pesquisa a efectuar pelo aluno e a ser apresentada na memória descritiva do projecto.
Público-alvo:
Valores transmitidos pelo produto:
Sofisticado
Sofisticado
Inovador
Prestígio
Elegante
ConfortávelTipo de material base: uma peça de ganga
